Recognising his two decades of journey in rural marketing, global marketing agency, CMO Asia has conferred Ajay Adlakha, Editor-in-Chief, Rural & Marketing and Managing Editor, Infinity Advertising Services with prestigious 50 Most Influential Rural Marketing Professionals of India Award at Rural Marketing Forum & Awards in Mumbai recently.
CMO Asia through Rural Marketing Forum pays tribute to the most talented Rural Marketing Professionals of India every year. The 50 Most Influential Rural Marketing Professionals of India listing by the organisers is a result of an intensely researched process undertaken by the research cell which consists of post graduates in history and management with a combined 100+ years research experience post their studies. The shortlist is then reviewed by a Jury comprising of senior professionals from across the nation.
With a passion for Print Media, brand and marketing communications, Adlakha founded i9 Media, a publishing house with India’s first rural magazine “Rural & Marketing” with digital portal www.RuralMarketing.in.
Rural & Marketing covers implementation of rural development programmes running in Indian villages. It also focuses on the marketing strategies of consumer goods in rural areas, throws light on the challenges towards penetrating rural markets and shows the opportunities lie in the hinterlands. As a single window, it showcases factual, analytical and all inclusive information and insights on rural India and also partnering in the transformation taking place in the hinterlands.
R&M aims to integrate urban with rural markets. It guides corporate world in shaping their business strategies on how to target Indian hinterlands and its untapped potential. It acts as a guiding force for the policy makers to understand the real Bharat and its dynamics.
Prior to launching of Rural & Marketing, Adlakha founded an advertising agency, Infinity Advertising Services, focused on ATL, BTL, Rural Activation, Retail and Digital services. With this 20 years of journey, he became rich in experiences across the myriad media platforms, including broadcast TV, print ads, interactive media, digital media, and emerging technologies.