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AgriTech firm MoooFarm wins Start-up India’s Animal Husbandry Challenge

MoooFarm is an agri-tech company that combines extension and technology to provide last-mile advisory to the farmers at the right time, hence saving the farmers and their cattle from issues arising out of delay in addressing them timely

AgriTech firm MoooFarm wins Start-up India’s Animal Husbandry Challenge

For building innovative solutions to provide advisory services to the dairy farmers across the country, MoooFarm, an innovative agri-tech start-up bagged 1st prize for solving the Problem Statement-Ecommerce Solutions and won a cash prize of Rs 10 lakh. The prize was conferred by Start-up India along with the Department of Animal Husbandry, Government of India. There were 44 finalists in this category. Apart from the prize money; mentorship support, master classes and incubation support will also be provided to the winners.
 
MoooFarm is an agri-tech company that combines extension and technology to provide last-mile advisory support to the farmers at the right time, hence saving the farmers and their cattle from issues arising out of delay in addressing them timely. Farmers can connect via voice/video call with a network of qualified and experienced veterinarians using MoooFarm’s mobile application, which is available on Play Store.
 
This has been exceptionally beneficial during these times of COVID-19 lockdown as farmers are enquiring on cattle-health related problems and getting immediate advisory/solutions. To further support the farmers, MoooFarm also launched a toll-free number and has already provided more than 15,000 minutes of free on-call advisory to farmers.

Start-up India along with the Department of Animal Husbandry, Government of India had announced the Animal Husbandry Start-up Grand challenge on Sep 2019. The challenge, launched by Prime Minister Narendra Modi in Mathura on September 11, saw India’s most promising dairy start-ups participating in the challenge.

As many as 157 entries were received and were scrutinised by Start-up India experts, AH Department experts and shortlisted finalists then presented to a jury of senior officials.

“About 70 percent of calls are related to cattle health, disease and treatment which clearly tells that E-Vet is the need of the hour. MoooFarm plans to use the prize money to further build its emerging technologies in order to disrupt the dairy industry and bring in White Tech revolution in India,” said Param Singh, Founder, MoooFarm.
 
MoooFarm is also creating a machine learning (ML) engine which would be able to give varied solution recommendations to farmers based on inputs pertaining to their cattle and dairy farm.
 
MoooFarm also won an award from World Bank group in 2019 for their unique solution of ’Facial Recognition of cattle’ and is extensively working on this breakthrough technology.
 
All these technologies will reach each and every small-holder farmer via MoooFarm’s mobile based application and its network of village level entrepreneurs (VLE) in a phased-out manner.

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