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AGCO launches its ‘Farmer-First’ strategy

AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and precision agriculture technology, announced its farmer-first strategy designed to maximise value creation for its key stakeholders
AGCO launches its ‘Farmer-First’ strategy
AGCO launches its ‘Farmer-First’ strategy

US-based, AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and precision agriculture technology, Thursday announced its farmer-first strategy designed to maximise value creation for its key stakeholders.

During its 2021 Virtual Analyst Briefing, Eric Hansotia, Chairman, President and CEO of AGCO Corporation, introduced AGCO’s new Purpose and Vision statements that, when combined, offer powerful insight into the role AGCO intends to play for farmers and within the agriculture industry. AGCO’s purpose is to deliver “Farmer-focused solutions to sustainably feed the world” and its vision is to be the “Trusted partner for industry-leading, smart farming solutions.”
 
AGCO will realise its Purpose and Vision by continuing to leverage its award-winning, differentiated brand portfolio to offer farmers exceptional customer experiences that reinforce brand promises and provide high-quality, smart farming solutions that deliver customer value. It will partner with dealers to engage and support farmers throughout the life-cycle from purchase to replacement. Embedded in the business are four environmental and social pillars that create value for stakeholders and strengthen the reputation of the agriculture industry: advancing soil health and soil-carbon sequestration, decarbonising its operations and products, elevating employee health, safety and wellbeing, and prioritising animal welfare in food production.
 
Reinforcing AGCO’s goal to help farmers increase net farm income by improving yield or reducing waste, Seth Crawford, Senior Vice President, Precision Ag and Digital, AGCO, showcased AGCO’s approach to unlocking this significant customer value. Leveraging its Fuse precision agriculture technology across the core brand portfolio, growing its global, Precision Planting retrofit business, and optimising its collaboration with sales partners through the Digital Customer Experience to better serve farmers are key elements of AGCO’s strategic focus in this dynamic space.
 
Summarising AGCO’s farmer-first strategy, Hansotia said, “Our strategy is custom built to place farmers at the centre of everything we do. Deeply understanding our customers’ needs and aligning our business to meet and exceed their expectations will deliver sustainable stakeholder value and help secure the global food supply for future generations.”

Read more: FMC Corporation, UPL join hands to expand access of Rynaxypyr to the farmers

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