Marketing

Aadi Mahotsav highlights Rina Dhaka and Ruma Devi’s tribal fashion

Tribes India’s Aadi Mahotsav is an attempt to familiarise people with the rich and diverse craft, culture of tribal communities across India, at one place
Aadi Mahotsav highlights Rina Dhaka and Ruma Devi’s tribal fashion

Crowds have been visiting the Aadi Mahotsav at Dilli Haat to get a peek into the rich tribal culture of India. A major attraction of the Tribes India Aadi Mahotsav has been the cultural programmes, which showcase the diversity and variety of Indian tribes.

One striking aspect of the evening’s programme was a spectacular tribal fashion show that featured designs and clothes handcrafted by tribal master craftsmen and curated by the famous tribal artisan Ruma Devi and the renowned fashion designer Rina Dhaka. The resplendent weaves and fabrics came to life in the crafted designs that reflect the close connection tribals have with nature.

The show featured beautiful tribal weaves from various parts of the country –sarees, kurtis, tops, shawls, stoles and exquisite accessories like jewellery from the North-east or dhokra jewellery and bags such as Banjara bags.

“The Aadi Mahotsav showcases traditional art and handicrafts and the rich, diverse cultural heritage of our tribes. Their close connection with nature and simplicity can be seen in their weaves, clothes, fabrics, and art forms. I am happy that TRIFED is doing its best to help in popularising tribal culture to the larger audiences,” Pravir Krishna, Managing Director, Tribal Cooperative Marketing Development Federation of India (TRIFED) said during the occasion.

Other scintillating art forms on display during cultural performances included Baigi parondha nritya from Madhya Pradesh, Kharsawan Chhau from Jharkhand; Sambalpuri nritya from Odisha; and Jaunsari nritya from Uttarakhand.

One can also enjoy ethnic shopping of beautiful tribal handicrafts and products from jewellery to clothes and organic natural produce; tribal artistic forms and tribal cuisine at the Aadi Mahotsav.

The Aadi Mahotsav- a celebration of the spirit of tribal crafts, culture and commerce is on at Dilli Haat, INA, New Delhi will continue till the February 15, 2020 from 11 am to 9 pm.

The annual festival is an attempt to familiarise people with the rich and diverse craft, culture of tribal communities across India, at one place. However, due to the pandemic, the 2020 edition of the festival could not be held.

The fortnight-long festival features the exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, jewellery and much more through 200 stalls to showcase this. About 1,000 tribal artisans and artists from across the country are participating in the festival.

Tribal Cooperative Marketing Development Federation of India (TRIFED) under the Ministry of Tribal Affairs, Government of India, as the nodal agency working towards tribal empowerment, has been putting in place several initiatives that help in improving the income and livelihood of the tribal people, while preserving their way of life and tradition. The Aadi Mahotsav is one such initiative that helps enable the economic welfare of these communities and bring them closer towards mainstream development.

RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and economy.

Read more: Tribes India launches immunity boosting products

0 Shares
The Changing Face of Rural India