Teachers need exposure to market situations

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    Please shed some lights on the education system in India.
    India’s improved education system is often regarded as the core of economic rise of the country. We have made rapid strides in education sector with the involvement of both public and private ventures, especially in higher education and scientific research. Though the contribution of private sector is negligible, they have proved to be highly important in the last two decades. At present, sparing certain top institutions, others are least bothered about quality, both in primary and higher education. Mushrooming of educational institutions and universities in various streams of academic specializations without needed level of vision is adding to the issue. Here, in most cases, quality becomes an unattended and highly preached area. Everyone is claiming about their quality but the availability of intellectual capital within the academic arena seems to be below the mark.

    It’s generally understood that teachers are not well-trained. Kindly elaborate the implication?
    This indeed is a very crucial but neglected area in the current education system, especially in professional and higher education. Teachers are to be exposed to real life and real market situations with it they can earn an additional level of knowledge and in turn can help their students to understand the various facets of the subject with a clear perspective. This needs to be discussed and deliberated in the classrooms. They should take students to real markets and industries and give them an opportunity to interact with all stakeholders.

    How do you see the role of private universities in spreading higher education in rural areas?
    They can play a much larger role than others. The education, especially higher education, once the rural folk thought is inaccessible, is now on their doorsteps at an affordable cost. But, here also, one of the major constraints is that the unavailability of quality resources, both teachers and practitioners, for undertaking various tasks.

    It is said that highly educated students generally feel cut off from their rural grassroots. How do you think we can keep them connected with Rural Bharat?
    These days, there is a perfect connect between India and Bharat. The credit goes to the opening up of economy, ICT revolution in rural India, Infrastructural development and market penetration strategies of new age enterprises with new products and services. Here, the role played by communication system is highly admirable. They literally acted as a connecting link between Bharat and rest of the world. Even uneducated youth in rural areas are not cut off from the rest. Today the higher education system, especially management education, is particular about imparting knowledge on rural consumer psyche and rural markets, as every other enterprise is venturing into rural markets and they need young talents having something rural in them. This would also help these graduates cop up with the real life situations and they are sufficiently equipped with the tactics to get along with their rural counterparts.

    What’s the USP of IRM, Jaipur?
    Our USP is rural orientation and creation of new age young talents. We are the pioneers of rural marketing education in the north and keen on providing practical inputs to our young managers to make them vibrant and invaluable in the market. We design our modules and pedagogy in tandem with the industry requirement. This invariably places us on the front seat, in terms of final placements. We are giving almost 90 to 99 percent placements to our young managers every year with good profile and packages. Moreover, the intellectual capital in the campus is splendid.

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