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Proper Infrastructure in Rural India would attract Industry

Agriculture sector needs innovative ways to excite the industry and lack of adequate infrastructure is a major hurdle for industry to go near farms Krishan Gupta MD Organic Wellness tells BK Jha

Krishan Gupta
Managing Director, Organic Wellness

Industry is a bit reluctant in setting up units in villages or near to farmers’ productive arena due to lack of adequate infrastructure and for sustainable agriculture growth Industry must be given incentives to go near the farms, Krishan Gupta, Managing Director, Organic Wellness Products Pvt Ltd told R&M.

Gurgaon -based Organic Wellness has transformed the lives of farmers in Bundelkhand with Quinoa farming. The company has entered into partnership with farmers of a village Babai in Bundelkhand and it is win-win for both.

Gupta said, “ The agriculture sector in India needs innovative ways to excite the industry. Then only they will approach the villages to set up their base. Industry has to go near the farms , inside remote villages if we are serious to make a positive impact in the lives of the farmers.”

“Today, the industries are keeping away form these areas for many reasons, prominently because of lack of infrastructure and I firmly believe that the government would take necessary steps in this direction in the union Budget 2017-18,” he added.

Narrating his personal experience of setting up a plant in a remote village called Babai situated in Bundelkhand, Gupta said that the main objective of setting up this plant was to give employment, to work with the marginalised farmers, process and pack the produce so that it reaches fresh to the consumer.

According to him, every company/start up will need Internet, Mobile Connectivity, Power and Water to begin its operations. “However, these facilities were not available. As a result, there is no incentive or motivation for industrialists to go to the remote villages in India,” Gupta said.

Overcoming all odds Organic Wellness with a clear vision and mission to make farmers prosperous decided to proceed. “We had to go for a HT power connection of 100KVA as well as an LT connection. Still, we would not get power for over 2-3 hours per day. But we managed by paying a huge cost of Rs 75000 to Rs 80000 per month. It is extremely tedious for any start up to pay this amount in the initial stage,” the Managing Director said.

The number of challenges that Industry faces, however, outweigh the benefits. “I have full faith that the proactive government will take steps to develop this sector to encourage industrialists to set foot in these areas and spread development in rural India,” Gupta said.

There are numerous advantages after all, for instance, economic development, employment, urbanisation etc. Attracting industry in rural areas through budgetary policy initiatives such as adequate funding for development of agricultural infrastructure and incentives can mark the inception of a new agricultural revolution, he added. 

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