The global Internet giant Google is giving special focus on rural India by providing better connectivity. Through Internet connectivity, Google is providing solutions to the social problems and uplifting the lives in rural India. In a series of tweets, Google recently showcased its footprints and future roadmap for providing rural connectivity. It depicts how rural India has become the greatest destination for the company.
In association with Tata Trusts, through ‘Internet Saathi’ programme, Google is trying to reach 300,000 villages. The programme was launched as a pilot project in Rajasthan in July 2015. In four years, 80,000 Internet Saathis have trained 30 lakh women in 2.6 lakh village in 20 states.
In partnership with @tatatrusts, the #InternetSaathi program will reach 300,000 villages by the end of 2019.@caesars is on stage at #GoogleForIndia. Tune in to the livestream ▶️ https://t.co/2xqmGyuQBL pic.twitter.com/gEn8Mu3MSJ— Google India (@GoogleIndia) September 19, 2019
Through providing Internet connectivity, Internet Saathi is empowering people in rural India to have better access to services provided by the government and private sector organisations. It is facilitating marketers to have direct communication with the rural consumers. In a period of economic slowdown, rural market is being seeing as generator of demand for goods and services which could prove to be a saviour for Indian economy.
While providing Internet connectivity in rural India, the programme also promotes digitisation by running digital literacy among rural women. In one of those tweets, Google showcased how a rural woman, Rama Devi taught more than 1000 women to use Internet in their phones. Using voice search, she also learned about organic farming and taught 600 farmers to switch to organic farming and grow organic food along with minimising expenditure by not using fertilisers and pesticides.
Furthermore, Google, in association with public sector, Bharat Sanchar Nigam Ltd (BSNL) is planning to connect more villages in Bihar, Gujarat and Maharashtra.
Considering the language barrier in rural India, Google has also launched Google Assistant programme in Hindi, the largest spoken language in India. It will help the Hindi speaking rural people accessing services through Internet.
Going vernacular, Google has launched ‘Bolo’ Mobile App which has so far helped 800,000 people in 28,000 villages and towns to read stories in Hindi. To give more impetus, the Internet giant has expanded ‘Bolo’ to Bangla, Marathi, Tamil, Telugu and Urdu recently.
800,000 children from over 28,000 villages and towns have read stories more than 3Mn times, on Bolo.— Google India (@GoogleIndia) September 19, 2019
And today, the app is available in 5 new Indian languages.#GoogleForIndia pic.twitter.com/DqizulPYoD
Through the penetration of Internet in rural India, Google is helping eradicating the term ‘Media Dark’ from the hinterlands. It will necessarily empower rural India where 840 million people reside. These types of technological disruptions are going to play important role in wealth creation and economic empowerment in the villages. The economically empowered rural India will generate the demand for goods and services. ‘Internet gives connectivity to rural people’ is one aspect of this revolution. The other aspect is ‘Internet gives direct connectivity to marketers with their consumers in rural India.’
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