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Barwani, an agri-centric region of Madhya Pradesh, witnessed a wave of a technological revolution in the form of Farmkart, a new generation startup transforming the Indian agriculture sector, recently. Founded in 2017, Farmkart offers pioneering solutions that digitise the agri-inputs’ buying process and simplify it, making the lives of farmers easier and their work more fruitful. Increasing number of customers validate Farmkart’s e-commerce platform as the much-awaited agritech revolution expands to villages across all states of India.
Highlighting about the services, Atul Patidar, CEO, Farmkart says, “Farmkart, in broader terms, is changing the way others look at agriculture. No one could have ever imagined the potential of user experience that can be built around farmers and agriculture. We brought innovation to where it was needed the most. We as a team are growing everyday, upgrading our own ideas and thinking of creating an impact in the everyday lives of farmers.”
Farmkart is bringing together the local knowledge and international expertise to make farming a profitable profession. To realise this vision, the team first researched the on-ground problems the farmers of the region were facing and then launched three products, designed with a combination of technology and human compatibility.
Farmkart Digital Platform
All of Farmkart’s technology solutions follow one simple rule “Everyone in the world knows how to count money”. Every farmer, whether educated or not, can get easy access to the most affordable agriculture products and services, right from the comfort of their home or farm. Using Farmkart’s digital platform is farmer friendly. The platform further provides farmers in the rural areas access to world-class quality agriculture products at reasonable prices delivered to their doorstep within 36 hours, in just one click.
Unique Identification Code (UIC)
Farmkart has built a deep learning network that classifies and catalogues products based on a farmer’s profile and provides a smart personalised online shopping experience to each user in the their hands. The UIC card not only encrypts the farmers’ individual identity, but also integrates their farm’s identity such as type of soil, crops, and products used by them - with the digital platform. Farmkart’s advanced data analytics then transforms the farming experience by providing farmers with their own, personal digital agronomist. Farmkart’s Unique Identification Code (UIC) also allows them to shop and pay for their orders easily with a click of a button.
User to User Delivery
Farmkart User to User Delivery model is an innovative community-driven delivery model that paves the way for the community to come forward and become a part of an impact that Farmkart is trying to create on agriculture.
One can easily carry out his/her daily activities and still can be a part of the U2U delivery process by a simple registration and identification process. An initiative that has been designed such that it utilises minimum resources for execution, saves transportation cost and increases accessibility while promoting local employment.
Agriculture Consulting & Service Centers
Through Farmkart Agri-Nidan, agriculture also gets personalised agriculture consulting service, providing the farmers' end-to-end solutions based on the soil testing results, land quality, cropping patterns and historical regional data analysis. Additionally, Farmkart service centers provide low-cost repairs and maintenance with quick turnaround times, ensuring minimal disruption in farming activities.
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