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Dhanuka, Gramophone partnership to provide tech-based crop solutions

Dhanuka will bring its agronomy expertise and world class technology on the tech platform of Gramophone, for farmers to get direct and easy access to affordable crop intensive technology

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One of India’s leading agrochemical company, Dhanuka Agritech has partnered with Gramophone, to provide crop solutions to Indian farmers. Dhanuka will bring its agronomy expertise and world class technology on the tech platform of Gramophone, for farmers to get direct and easy access to affordable crop intensive technology. During the pandemic, the advent of digital technology adoption became necessary and this initiative expanded its reach to benefit the farming community with digitised solutions. With 530,000+ farmers on board, it will provide the entire exclusive farm management to farmers with a personalised and easy to use digitised approach.
 
Reaching out to farmers and catering to their needs requires in-depth on ground knowledge and the right channel to reach them. Gramophone works on a personalised solution approach that enables farmers get the right crop inputs. The collaboration with agriculture giant Dhanuka will pave the way for a new dawn in the agriculture industry as it enables customised solutions along with product oriented solutions to farmers. This platform will create a one-stop resolution for crop solution requirement at farmers’ doorstep.
 
Highlighting the partnership, Tauseef Khan, CEO and Co-Founder, Gramophone said, “Our partnership with Dhanuka is a testament that the agriculture industry is moving towards tech enablement to reach customers. This association will help us to reach deeper markets and pave the way for better yields for farmers across the country. We will continue to bring innovation in our solutions and provide an all-inclusive seamless experience to farmers in India.”
 
“Gramophone is on a mission to create a future of farming that puts ‘Farmers First’ by democratising knowledge, building transparency in transactions, and creating a connected ecosystem for farmers’ business. We are excited to see how farmers are adopting newer opportunities to maximise their income,” Khan added.

Shedding light on the partnership, Partha Sengupta, National Marketing Head, Dhanuka Agritech said, ”Dhanuka is an organisation committed to Indian farmers to improve their yields and profit. Dhanuka is extending its foot and collaborating with multiple alternate channel partners like Gramophone to increase its reach to farmers and use technology to support farmers to directly access latest Agri input services.”

The collaboration will deliver Agronomic Intelligence at convenience of delivery of Agri Inputs like seeds, crop protection and crop nutrition products. The start-up has tied up with the local young rural entrepreneurs for last mile delivery and companies like Dhanuka will be looking at getting granular real time data of farmers all over India from Gramophone. This will improve the quality by helping farmers attain the best quality inputs for better yields.

Gramophone is pioneering Intelligent Farming Platform - using data to guide a farmer in selecting the right agricultural inputs for maximum yield. To provide products to farmers seamlessly, Gramophone has established a decentralised distribution model which gives speed and quality service to the farmers. Gramophone provides agronomic intelligence based on parameters like soil type, irrigation methodologies, weather, and crop type, to help farmers select the right crop and inputs which can be procured in one place through its platform.

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