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Project Deccan: How this contract farming model helps farmers in Baramati?

Through Project Deccan, Phoenix group has partnered with contract farmers in Baramati to help them grow the best exportable quality of baby corn, chili, butternut, and other vegetables. The group then procures the produce and exports them

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Baramati, a medium-sized town in Maharashtra has a well-irrigated land because of the Nira Left Canal Irrigation from Veer Dam. The town is known for its agricultural potential. Despite this, farmers of the area face a lot of concerns that include fighting drought, indebtedness, and falling crop prices.

One of the major problems faced in farming is that it is an unorganised activity. Most of the farmers are small and economically unstable as the cost of cultivation has been rising due to an increase in agricultural inputs like seeds, fertilisers, water, and electricity. Presently, the middlemen exploit the farmers which lead to higher debts and unreasonable interest rates.
Another major problem they face is the erratic climatic patterns. The increase in global temperatures along with the increased concentrations of greenhouse gases increases crop failure, loss in crop productivity, damages to standing crops and changing crop patterns.

To help the farmers in Baramati, Dubai-based Phoenix group has commenced a project named ‘Project Deccan’.

Project Deccan
"Through Project Deccan, we have partnered with contract farmers in Baramati to help them grow the best exportable quality of baby corn, chili, butternut, and other vegetables. We then, procures the produce and exports them," said a senior official with Phoenix Group.

Through the project, the group personally go to the farmers, provide them with high-quality seeds and then their field executive go to the farm to capture the data on their mobile app.

These field executives also periodically visit the farmers to give them advice on seeds, nutrition, spraying, and other agriculture-related operations which help in improving the quality. The ready produce is then sent to a warehouse in Baramati where it is cleaned, grazed and packed before exporting. This project has helped farmers get a consistent revenue with year-round production.

"Project Deccan is the 25,000 small holder farmers programme for fresh fruits and vegetables along with storage and processing facilities for IQF and frozen products. We have been working with them for almost two years," the official added.

FarmERP and Project Deccan
The Phoenix group has implemented the agri-tech capabilities which have enabled it to deliver unparalleled yields and freshness through innovative strategic cold-chain and distribution assets.

To ensure that Project Deccan goes on uninterrupted, the group has partnered with a highly-scalable, customisable and future-ready software solution called FarmERP which is the most preferred agribusiness ERP platform globally. The reason for this preference is its features like yield estimation, smart crop advisory, crop scouting solutions, geo-mapping, finance modules, and even crop-wise financial reports.

The data captured through the software is collected and provided to the group which is then analysed and managed over the platform.

Phoenix Group
Dubai-based agriculture and food company Phoenix Group is engaged in production, procurement, processing, wholesale and distribution of fresh produce through an integrated supply chain. The business is carried out through three divisions: Phoenix Agrifood, Phoenix Distribution and Phoenix Resources.

They are known for their business in rice, Basmati Rice, fresh produce, edible nuts, grains, pulses and oilseeds. Their fresh produce business allows them to leverage their geographic presence and existing supply chain infrastructure. They have distribution capabilities that allow them to deliver these products to markets across the Middle East, Australia, Europe, and India.

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