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TAFE extends JFarm Services to Assam

TAFE’s JFarm Services aims to increase easy access to farm mechanisation solutions through the rental of tractors and modern farm equipment to small and marginal farmers

India’s second largest tractor manufacturing company, Tractors and Farm Equipment (TAFE) has extended services of its free of cost tractor rental platform, ‘JFarm Services’ in Assam in partnership with the state government in Guwahati today.

TAFE’s JFarm Services aims to increase easy access to farm mechanisation solutions through the rental of tractors and modern farm equipment to small and marginal farmers, enhancing their productivity and increasing their income significantly.
It facilitates the hiring of tractors and modern farm machinery to farmers, free of cost, through its Farmer-to-Farmer (F2F) rental platform. JFarm Services will collaborate with the agricultural development officers of Assam government to ensure wide outreach and successful roll-out of the platform.

JFarm Services, besides Assam, has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Maharashtra, Karnataka, Andhra Pradesh, Telangana, and Tamil Nadu, and has directly benefitted about 295,000 users resulting in over 820,000 hours in hired farm machinery usage.

Agriculture continues to be the primary occupation in Assam. About 70 percent of the population in the state is dependent on agriculture as a source of livelihood. With the majority of them being small or marginal farmers, there is tremendous potential in the state for growth and increase in productivity through farm mechanisation.
Highlighting the services, Mallika Srinivasan, Chairman & CEO - TAFE, said, “India is a land of small farms. A majority of farmers in our country, almost 85 percent of them have no access to farm mechanisation to improve their yields and income. Through JFarm Services mobile app, farmers offer their tractors and farm equipment on rent, and smaller farmers seek this service. It is our aim to reach out to the farmers of Assam, touch the lives of millions of farmers across the country.”

The JFarm Services app connects tractor owners and custom hiring centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanisation solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

T R Kesavan, President & COO, Product Strategy & Corporate Relations - TAFE, said, “TAFE, in collaboration with the Government of Assam, has launched JFarm Services to create sustainable agricultural productivity and growth for the state through the shared economy model. This initiative will support the state in making farm mechanisation available to these farmers. JFarm Services is completely transparent and is free of any hidden charges or commissions.”

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in English and Hindi apart from the various other regional languages.

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