Skip to main content

MilkLane steps into cattle feed business

The cattle feed improves animal health and milk production ensuring enhanced income for the farmers, while driving corrective interventions for safe and toxin-free milk for the consumers

Category: Related Category: Sub Category:

MilkLane, a Bangalore based dairy startup incubated by Pioneering Ventures, has forayed into cattle feed business with the launch of a new brand with two variants called ‘Aayush Max’ and ‘Aayush Rich’. With the decision, the company aims to improve health of the cattle, quality and productivity of the milk through high-quality cattle feed.

The cattle feed, with a balanced source of essential nutrients, benefits both farmers and end consumers. The product improves animal health and milk production ensuring enhanced income for the farmers, while driving corrective interventions for safe and toxin-free milk for the consumers.

During a pilot phase for six months, the product was given to 500 farmers in Krishnagiri (Tamil Nadu) and administered on 1,000 cows to improve their health conditions and to increase milk productivity as well as the quality. Post the pilot, the company proceeded with the commercial launch in the open market in Tamil Nadu, which will be followed by other states in Southern India.

Gaurav Haran, CEO, MilkLane, said, “Our entry into the cattle feed business has come up at the right time when the government is committed towards the dairy-sector. In the recent union budget, it has been proposed to create infrastructure for cattle feed management and milk procurement, thereby facilitating private players to support farmers. Having said that, we are also exploring other opportunities to strengthen our farm-to-fork value chain and further build on our current strong association with the farmers.”
 
The Indian farmers need to be trained about the nutrition-deficiency in cattle feed which is affecting the economics of dairy farms badly. Also, the presence of toxins in feed can end up in milk as well. Hence, MilkLane goes a step further by educating farmers on best dairy practices and provides them with a holistic extension service, which includes veterinary services, nutrition and preventive care, facilitating finance and insurance services.
 
Dr. Ashok Modgil, Head - Operations at MilkLane, said, “Lack of hygienic fodder can lead to Aflatoxicosis, a condition caused by prolonged feeding of mould infested fodder. This can cause liver disease, slower weight gain and impaired lactation cycle in dairy cattle, ultimately impacting the quality of milk. Hence, we have rolled out a high-quality nutrition-balanced cattle feed, which is free from toxin, to mitigate the risks arising out of poor-quality feeding.”

16 Votes with an average with 3.5
For more updates, be socially connected with us on
WhatsApp | LinkedIn | Twitter | Facebook

Related Story

Dekho Apna Desh intensifies focus on rural tourism

Ministry of Tourism’s Dekho Apna Desh webinar series titled “Rural Tourism: From Previous Niche to Future Norm”on 26th September 2020 focused on the villages, people, farming,…

Rural Marketing Association of India elects new leadership team

Rural Marketing Association of India (RMAI) elected a new leadership team in recently concluded 15th Annual General Meeting on a virtual platform. The association elected

CEAT Specialty launches farm tyre range -- Vardhan

CEAT Specialty, a division of CEAT, launched its new range of farm tyres “Vardhan” in Mumbai recently. The launch event premiered virtually. Vardhan tyres will be available in 12.4-28, 13.6-28, 14…


The website encountered an unexpected error. Please try again later.