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In order to increase global footprints, Mahindra & Mahindra (M&M), the world’s largest tractor manufacturer by volumes, showcased innovative precision farming solutions powered by advanced digital technologies for the very first time, at Agritechnica 2019, being organised in Hannover, Germany during November 10-16, 2019.
On display are a Smart Fertilising Solution and a Smart Spraying Solution that translate the power of imagery analytics, artificial intelligence and machine learning into commercial benefits for the small landholder farmers.
Accounting for 98 percent or over 550 million of the world’s agricultural holdings, small landholders with under 50 hectares of land play a critical role in farming. Highly vulnerable to the uncertainties of farming, they would benefit enormously from the transformative potential of digital technologies.
However, the steep prices and high complexities of existing solutions that use these technologies make them unaffordable and inaccessible to smaller landholders.
To address this challenge, Mahindra is pioneering Farming as a Service (FaaS), a new delivery model that will provide solutions that are progressive, and at the same time affordable and accessible to these farmers. FaaS is holistic and will integrate agronomy advisory, mechanisation services and high-tech digital solutions to offer farmers support across their full crop cycle. FaaS will provide small landholders access to knowledge and new age practices thus enabling them to improve productivity and profitability in a manner similar to large landholders.
Under FaaS, Mahindra is working on various farm centric solutions to help farmers with smaller landholdings reduce cost of cultivation, improve productivity and therefore income.
Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra said, “With productivity and profitability as key issues of farmers, we at Mahindra want to champion the cause of the small landholding farmers globally, democratising technologies to make a difference in their lives and transform the way farming is done. We want to do this through the introduction of value adding technologies currently unaffordable and inaccessible to them. Our new precision farming initiatives showcased at Agritechnica are fine examples of our efforts in this direction.”
To develop and deploy next-generation solutions that improve farmers outcomes, Mahindra is investing in future ready technologies to provide holistic and affordable offerings to the global farming community and is building technology skill-sets beyond farm equipment (farm machinery and tractors). Mahindra has partnered with global names in farm machinery and has strategically invested in agriculture and technology start-ups, to develop some of the best farming solutions at affordable prices.
Mahindra's eco-system of global innovation centers develop digital and mechanised solutions to transform the way small landholder farmers, helping them achieve significantly better outcomes.
Mahindra's Centres of Excellence (CoE)
Japan – Rice Value Chain
Finland – Harvesters
Turkey – Farm Machinery
Canada & Switzerland – Precision Farming Solutions
India – Mechanisation Solutions, Affordable IoT and Automation solutions
Mahindra’s latest investment in Gamaya of Switzerland, following its previous investments in Resson Aerospace (Canada) and Carnot Technologies (India) has given the company access to cutting edge technologies such as hyperspectral imagery analytics, artificial intelligence, machine learning and IoT.