Skip to main content

Escorts, Manipal University ink MoU, to offer digital farming solutions

Under this agreement, both the entities will focus on smart farming and agriculture monitoring using deep learning

Related Category: Sub Category:

In order to enhance farming experience through digital solutions, Escorts Ltd, India’s leading engineering conglomerate, today, signed a Memorandum of Understanding (MoU) with Manipal University Jaipur, an institution that has redefined academic excellence in Rajasthan. Both Escorts and Manipal University Jaipur (MUJ) will work towards offering solutions by an initiative of Escorts’ Digitrac mobile app.

Under this agreement, both the entities will focus on smart farming and agriculture monitoring using deep learning. While Escorts would provide data inputs, real testing environment and financial support, Manipal University will assist with laboratory space, design and development of the system, manpower and system testing. From monitoring the crop diseases to increasing their agricultural yields and productivity, the alliance is expected to help farmers in various ways.

Digitrac is an online tractor and agri-service platform. It provides front-end farmer interface for agri-inputs and customised agri-information. From facilitating transparent purchase of farm equipment to receiving real time farming inputs and updates, this app empowers farmers in making informed decisions.

Speaking at the occasion, Neeraj Mehra, Chief Sales Officer, Escorts, said “Providing sustainable agriculture solutions to farmers is crucial. Escorts and Manipal University have joined hands to provide the farmers with the best of digital farming inputs and personalised agriculture recommendations. Digital farming has the potential to strengthen agri productivity leading to overall economic development of the country.”

Dr. GK Prabhu, President, Manipal University Jaipur said, “We are extremely pleased to announce our collaboration with Escorts group. Escorts has been a strong advocate for farmers benefit through mechanised agriculture. We are confident that together we will be successful in enabling farmers to make informed decisions through agriculture monitoring and smart farming inputs offered by us.

Votes with an average with

Related Story

New Holland Agriculture shines at Indian Tractor of the Year Award

New Holland Agriculture, one of the world’s leading agricultural equipment brands, won three awards in New Delhi recently at the first edition of the Tractor of the Year Award (ITOTY) 2019,…

Need of Rural Management Education in India

Companies who are catering to rural market or willing enter to this segment, are looking for professionals who can measure the pulse of rural market aptly. Prof. Swati Sethi

Rice exporter GRM acquires processing plant near Mundra Port

GRM Overseas, India’s third largest basmati rice exporter to the world and second largest to the Middle East, has announced the acquisition of a manufacturing facility at Gandhidham in Kutch,…