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Dhanuka Agritech boosts digital outreach among farmers

Dhanuka Agritech would be reaching out to the entire agricultural community including farmers, agri-input dealers, influencer groups and the policy makers through various awareness campaigns

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Dhanuka Agritech, one of India’s leading agrochemical formulations company, on the occasion of its 39th Founder’s Day celebration revitalised its social media presence and reach out efforts to all the stakeholders with the launch of their new website. The website also has features that links the visitors to the all new Dhanuka YouTube channel and Facebook Page - which intends to reach out to the agricultural community with more visual and video graphic content for their skill and knowledge enhancement.
 
The website www.dhanuka.com has many new features but the most relevant to the agri-community is crop based package of solutions for their various problems including weeds, pests, disease and yield. The website intends to cover majority of the crops cultivated across the Indian geography and provides very useful insights about pests and relevant solutions which are also accredited by Central Insecticide Board (CIB). Farmers no longer need to look out for information on pests and disease problems from different sources – the website provides comprehensive details of all possible crop related problems and solutions.
 
Highlighting the launch of new website and social media channels, Ram Gopal Agarwal, Group Chairman, Dhanuka Agritech said, “Information is the key to success in any domain. In the agricultural fraternity, information consumption patterns are rapidly changing with the advent of low cost data plans on mobile devices. Real time information its consumption will determine the consumers’ preference for brands in the near future.”

“Dhanuka intends to ride this wave of digital information dissemination and consumption not only to reach out to the farming community for its products and solutions but also to educate them on means to double their income as visioned by Prime Minister of India. This is just a small beginning in our aspiration of transforming India through agriculture,” Agarwal added.
 
Dhanuka Agritech would be reaching out to the entire agricultural community including farmers, agri-input dealers, influencer groups and the policy makers through various awareness campaigns that will enable them to stay connected with the company’s initiatives on the digital platform.

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