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COVID-19: Hindustan Zinc steps into empowering farmers

The farm-based sustainable livelihood programme by Hindustan Zinc promotes agriculture interventions to improve production and sustainability practices using farmer interest groups

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Banking on its farm-based sustainable livelihood programme – Samadhan, Hindustan Zinc (HZL) HZL continues to play a vital role in empowering over 10,000 farmers and their families in wake of COVID-19 pandemic. Launched in 2016, in association with BAIF, Samadhan programme traditionally offers agriculture interventions using farmer interest groups – aimed at improving production and sustainability practices. The programme since its inception has touched lives of 13,000 families through agriculture and around 12,000 families through livestock interventions in five districts of Rajasthan.
“With the COVID-19 pandemic leading to series of lockdowns and disruption in economic and logistic activities; the farmers and their families have been the hardest hit segment, said, Arun Mishra, CEO, Hindustan Zinc, “It is a matter of satisfaction for us that the empowerment network and reach offered by Samadhan, has enabled us reach out and help the farmers in need. In doing so, our associations with farmer interest groups led to the success of this initiative and helped sustenance of more than 20,000 families in the state”.   
During the outbreak of COVID-19, HZL banked on Samadhan programme to improve awareness around the pandemic, hygiene issues and safety measures. At the same time, the programme offered Kisaan Helpline for more than 2000 which helped the farmers to get on call assistance and guidance in terms of farming and supplying their produce or livestock health.

The underlying objective of Samadhan project is the formation of Farmers Interest Groups, based on their landholding and farm practises. This would help them stay abreast with latest technology and facilitate better awareness on market access and product pricing.

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