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CNH Industrial launches water conservation program in Greater Noida

The water conservation programme sees the adoption of four lakes measuring one hectare each in the vicinity of the New Holland Agriculture plant in Greater Noida


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Focussing on water conservation, CNH Industrial, industry leader in the Dow Jones Sustainability Index for eight years, launched its CSR (corporate social responsibility) programme, Jal Sanchay (water conservation) at four location in Greater Noida, Uttar Pradesh recently.

Jal Sanchay programme sees the adoption of four lakes measuring one hectare each in the vicinity of the New Holland Agriculture plant in Greater Noida. They are located in Devla, Kheda Choganpur, Sorkha and Surajpur. This CSR project uses manpower and machinery from CNH Industrial India: employees are motivated to join in as volunteers as a part of the company’s employee engagement activities and equipment from company brands, which include tractors from New Holland and backhoe loaders from CASE Construction Equipment, will clean and clear the area.

The result will lead to the beautification and replenishing of groundwater through the removal of weeds and sludge, deepening of lakes, bunding and planting vegetation. The aim is to work together with the local communities to conserve water. As such, training programmes will be organised at village level to create awareness on the topic to teach residents how they can play a part in saving water and maintaining water bodies.

“It has been CNH Industrial’s longstanding commitment to give back to the communities in which we operate and we wanted to do our part to help reach the government’s 2024 target of providing clean water to all. The flagship Greater Noida facility is testament to our leadership in manufacturing agricultural equipment for the entire country and for export,” said, Narinder Mittal, Director of Operations at CNH Industrial India.

“Just as we have championed excellence in agriculture, we will provide the communities and people around this plant with the most essential of things: clean and reliable water resources,” Mittal added.

Rajiv Rai, Sub Divisional Magistrate, Dadri tehsil, Greater Noida, said on the occasion, “In the words of Thomas Fuller: ‘we never know the worth of water till the well runs dry.’ We now know the worth of water because our water bodies are running dry. So, it is of the utmost importance that we conserve water to conserve the future.”

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