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A coffee freak, Nishant, 32, working at a BPO in Pune has, first time, visited Kumbh Mela in Prayagraj this year to have a holy dip in the sangam (confluence) of Ganges, Yamuna and mystical river Saraswati. “It was unexpected for me to have a CCD’s coffee after taking a dip in the chilling waters. It doubled my happiness to visit the Kumbh,” Nishant said.
India’s leading coffee chain, Café Coffee Day (CCD) is operating 31 outlets in and around the mela area. Out of them, 17 are franchised to Abhishek Agarwal’s company, Truestar which has CCD’s franchisees across Delhi-NCR, Lucknow, Kanpur among many other cities.
Speaking on the CCD’s activities in the Kumbh Mela, Abhishek said, “The major objectives of CCD outlets across mela area are to display CCD’s products, to cater to the new customers and to reach the rural consumers. We are getting very good response from the visitors in the mela.”
On the expectations from the Kumbh, he said, “We had participated in the previous Kumbh also. However, this time, it is totally differently managed by the administration. And thus, we are expecting very positive results from the mela. If we succeed in serving at least 50,000 visitors, it would result as good revenue into our balance sheets.
CCD had started serving coffee on December 27, 2018 when the preparations of Kumbh was on full swing. The company is planning to continue to serve till the end of the mela on Mahashivratri Shahi Snan on March 4, 2019.
When asked about mode of payment, he said, “It is challenging for us to manage the card payments in the mela, and therefore, we accept payments i n the form of cash only.”