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Tractors and Farm Equipment Limited (TAFE), the third largest tractor manufacturer in the world and second largest in India, has announced a brand association with actor Akshay Kumar for Massey Ferguson tractors. Over the past 60 years, TAFE has been reshaping the agricultural landscape in India and the world with a global footprint across 100 countries and a cumulative sale of about 2.5 million tractors to date.
The globally renowned Massey Ferguson brand is one of the most iconic tractor brands, especially in India. Reputed for its superior and futuristic technology, international styling and ergonomics, the Massey Ferguson range offers robust performance and uncompromising quality with over 125 products and variants.
Highlighting about the association, TR Kesavan, President & COO - Product Strategy and Corporate Relations, TAFE said, “Massey Ferguson tractors with its superior performance and modern engineering is an industry leader in agriculture, haulage, infrastructure and industrial applications. We believe a dynamic, powerful and accomplished brand ambassador like Akshay will help build a strong connect with our customers.”
On his association with the Massey Ferguson brand, Bollywood actor Akshay Kumar said, “I look forward to my association with the legendary Massey Ferguson tractors from TAFE, one of the pioneers in agriculture mechanisation. Driving a Massey Ferguson with a loaded trailer, I could truly understand what makes it India’s most loved tractor. It was evident why it enjoys such tremendous loyalty and pride of ownership by our farmers.”
TAFE’s association with Akshay Kumar for Massey Ferguson tractors will feature power-packed high visibility campaigns covering a series of television commercials, advertisements and digital promotions that will spotlight Massey Ferguson tractors and the world-renowned actor Akshay Kumar, embarking on a new journey together.