In order to cater to the transforming rural markets and rising aspirations among rural consumers in the wake of increasing digital penetration, media consumption and growing literacy rates, Sanjay Kaul, Founder & CEO, Impact Communications has launched an experiential marketing agency, QSIS in New Delhi recently.
The agency is positioned as a new-age experiential agency for beyond metro markets. QSIS has a goal to deliver solutions to clients entirely with the concepts from ground up and rethink approach.
Highlighting about the new venture, Sanjay Kaul said, “Rural Markets and consumers have changed faster than we would have imagined, just a few years back. Time’s up for clichés! The consumer and markets have evolved which requires a rethink. From engagements, distribution, media consumption and digital behaviour everything has evolved. I saw a real opportunity for us to gear up for this evolution. Taking everything I have learnt over 25 years and applying it to the landscape feels like a home run. We’re looking forward changing the game in 2019.”
Beyond conventional services the agency will enhance and expand the offering that solve the real business problems of the client. QSIS will also invest in creating Digital IPs enabling brands to engage with rural audiences.
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