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Rural experts stress on taking people into the core of PPP model

The experts from the corporates, academia, not-for-profit organisations, rural marketers and social entrepreneurs emphasised on the need of people’s participation in public-private-partnership (PPP) initiatives.
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The experts from the corporates, academia, not-for-profit organisations, rural marketers and social entrepreneurs emphasised on the need of people’s participation in public-private-partnership initiatives. They were speaking on the occasion of Rural Summit 2016 on ‘People, Private, Public & Partnership (PPPP)’, organised by MART, a leading marketing management and consulting firm in New Delhi.

Speaking on the occasion, Pradeep Kashyap, CEO, MART shed light on the limitations of public-private-partnership (PPP) and on Evolution of PPP to PPPP. He said that people should be at the centre of the initiative and should be co-owners since the beginning. Highlighting the reasons behind the eluded success of PPPP so far, Kashyap urged that the government and private sector should benefit to large society, where people are in the initiative and whether people themselves are involved in co-creation.

“Most PPPPs don’t define benefits to each partners and time to articulate and ensure equal win for all 4Ps and share risks of their own capabilities. The partnership should define roles, responsibilities, resources and risks,” Kashyap added.

Arun Maira, former member of erstwhile Planing Commission, highlighted that government should not form any rigid policy on PPPP. “Certain principles to be followed by understanding the best practices and tools. The best way a partnership model works is when all of us are equal,” the economist said.

Sharing his journey on taking people into the core of his ‘Eye Mitra Opticals’ initiative, Miling Jadhav, Head, 2.5 NVG Essilor India presented a business model on using PPPP model. The model was an eye opener as world-wide nearly 2.5 billion need vision correction. “We started the initiative under Pradhan Mantri Kushal Vikas Yojana and appointed nearly 2,500 Eye Mitras, the local village youth, in 40,000 villages in the 60 districts of India,” Jadhav said.

These Eye Mitras are selected and are provided with one year training. This enables providing employment to youth in rural areas and further assists in becoming entrepreneurs by owning their own eye clinics.

He highlighted that in their model, community is in the centre. “We aim at having nearly 10,000 eye mitra’s by 2020,” Jadhav added.

Ajay Desai, Sr. President & Chief Financial Inclusion Officer, YES BANK highlighted two very important aspects of PPPP model, lack of commercially viable and scalable business models and lack of appropriate and enabling technology solutions to reach ‘next billion’ customers.

Understanding the rural India and the problems associated with the unbanked and underbanked demographies, YES Bank started initiatives such as Yes Kisan Dairy Plus, Yes Livelihood Enhancement Action Programme (LEAP) and Remittance led Business Correspondence Model. Through these models over 1.8 million households have been served and 720 million dollar financed, Desai said.

Rohan Talwar, Head – Affordable Care , GE Healthcare shared GE Healthcare case study and their experience on sustainable healthcare business. The PPPP model was based on Technology, Service & Maintenance, Training & Skill Development, Project Management and Financing.

The case study demonstrated about their success on modernisation of medical colleges in Gujarat through managed equipment services and Radiology Services in Andhra Pradesh through tele-radiology.

Understanding the importance of technology that helps form structures in the PPPP model, Santosh Ostwal, CEO, OSSIAN Agro Automation gave a live demonstration on his invention Nano Ganesh.

Nano Ganesh is a revolutionary technology, can be used through a mobile phone for controlling agriculture water pumps. It is an effective technology that has changed the lives of many farmers by saving time and money,” Ostwal said.

Nishant Pandey, Country Director, American India Foundation (AIF) shared about social enterprise, conceived by his organisation which has been successful in upgrading the lives of many unbanked migrants rickshaw pullers and making them owners who used to pull rickshaw on rent.

He said that the national level funds should be able to guarantee loans for the unbanked citizens of the nations. “We have tried to transform the lives of rickshaw pullers by partnership policies,” Pandey said. 

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