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Mahindra Insurance Brokers to tap 300,000 villages through Sajhedaari programme

The programme will create rural self-employment opportunities and increase insurance penetration in the targeted villages


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Mahindra Insurance Brokers (MIBL), a leading composite insurance broking company primarily serving rural and semi-urban India, small and medium enterprises and corporates, has launched ‘Sajhedaari’, a partnership programme designed to identify, train and develop a team of certified point-of-sales persons (PoSPs) for insurance distribution through a combination of physical and digital (phygital) modes. The PoSP model is regulated by the Insurance Regulatory and Development Authority of India (IRDAI).

MIBL will leverage its vast geographical reach across rural and semi-urban markets in India to maximise the impact of Sajhedaari. Through this programme, MIBL aims to empower people in these markets by providing them with an alternate means of livelihood, and increase insurance awareness and penetration in the country. This programme will enable rural customers to have local access to health, non-life and life protection solutions.

Dr. Jaideep Devare, Managing Director, Mahindra Insurance Brokers said, "Mahindra Insurance Brokers has been safeguarding livelihoods and providing insurance protection across India for over 15 years, having serviced over 1.25 crore insurance cases since inception, primarily in rural markets spread over 3,00,000 villages. We have been continuously re-inventing our offerings and effectively leveraging new age technology to drive positive change in the lives of our customers.”

“We believe that these innovations have helped us create solutions around affordability, while also offering customers simplicity, flexibility and convenience. Our ultimate goal is to reach every Indian household with an insurance solution, thus helping improve economic resilience, Devare added.

“Sajhedaari is a unique programme, designed to identify potential partners locally, support them through training and knowledge sharing, and provide them with an end-to-end digital solution to help them extend insurance solutions to deeper pockets of the country," Devare further added.

Sajhedaari aims to empower more than 100,000 partners with a certification to act as a point-of-sales person, with an end-to-end empanelment process through a digital medium, which includes an online training course and an examination. Any person with at least Standard 10th educational qualification can enroll for the programme. Post empanelment, the Sajhedaars can access various insurance solutions on this portal for offering to customers.

MIBL will facilitate providing online training for certification as well as for products that are offered through the PoSPs. Paperless and seamless transactions designed around the needs of rural customers, will make the insurance process simple and hassle-free. This digital transactional mode is equipped to give speed, choice and convenience to both the 'Sajhedaar' and the end customer.

Through the programme, MIBL will facilitate knowledge-sharing on various industry aspects and technological developments in insurance with the Sajhedaars. MIBL will also provide dedicated support on claims processing, technical assistance and service issues.

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