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Future Generali flags off PMFBY awareness campaign in Karnataka

With this campaign, Future Generali aims to educate farmers in remote areas about PMFBY, which will help them to have financial stability when there is a loss or damage of the crop


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Future Generali India Insurance Company (FGII) is organising awareness camps in nine districts of Karnataka. FGII has been authorised by the Government of Karnataka to implement Pradhan Mantri Fasal Bima Yojana Scheme (PMFBY) for Loanee and Non-Loanee farmers. Brijesh Dikshit, Agriculture Commissioner and B.Y Srinivas, Director Agriculture, Government of Karnataka flagged off the main event at Bangalore on Monday.

PMFBY offers an end-to-end insurance cover by providing financial support to the farmers against losses/damage of crops arising out of unforeseen events during the entire cycle of the crop. Activities like dance acts and street plays will be performed in these villages to promote awareness on PMFBY. The street plays will be based on the importance and the benefits of having crop insurance cover under PMFBY.

Dr. Shreeraj Deshpande,Principal Officer & CEO (Officiating), Future Generali India Insurance said, “With these roadshows, our aim is to educate farmers in remote areas about PMFBY, which will help them to have some financial stability when there is a loss or damage of the crop.”

Nine van campaigning teams will travel from the Department of Agriculture, Bangalore to their respective districts. The vans will spread over various villages across districts Belgavi, Bagalkot, Raichur, Yadgir, Kalaburgi, Bengaluru Urban, Tumakuru, Ramnagara and Chamrajnagar.

FGII is a joint venture between Future Group, the game changers in retail trade in India and Generali, 188 years old global insurance group. The company was incorporated on September 2007 with the objective of providing retail, commercial, personal and rural insurance solutions to individuals and corporates to help them manage and mitigate risks.

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