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Christian Radons to head global sales & services at CLAAS

CLAAS is a leading manufacturer of agriculture machinery and the pioneer in multi-crop harvesting

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Christian Radons will be joining the Group Executive Board at CLAAS with responsibility for the global Sales and Service division. He will succeed Bernd Ludewig, who will take on new activities outside the company.

"We would like to thank Bernd Ludewig for his successful development work as Regional Managing Director in Eastern Europe and his four years of committed service on the Group Executive Board," said Thomas Böck, Chairman of CLAAS’ Group Executive Board. "We are also very pleased that with Christian Radons, we have been able to internally recruit an experienced and imaginative manager for this important task," Böck added.

Radons has been part of the CLAAS Group for around 20 years and initially held various commercial management positions, including that of Commercial Director when CLAAS Global Sales was launched. He was appointed Managing Director of the technology subsidiary CLAAS Agrosystems in 2012, which later became CLAAS E-Systems. This company was founded in 2014 during his time as managing director and moved into the newly built Electronics Development Centre in Dissen in 2017. Radons has headed up the sales region of Western Europe and Oceania as Regional Managing Director since October 2017 and has also led the sales region of Africa and the Middle East since 2019.

This means that CLAAS’ Group Executive Board will comprise the following members: Thomas Böck (Chairman, Forage Harvesting Business Unit and Technology and Systems Division), Hans Lampert (Finance and Controlling Division), Jan-Hendrik Mohr (Grain Harvest Business Unit), Dr. Jens Foerst (Tractor Business Unit) and Christian Radons (Sales and Service Business Unit).

CLAAS Agricultural Machinery is a leading manufacturer of agriculture machinery and the pioneer in multi-crop harvesting. With over 100 years of a strong German legacy of being intimately connected with agriculture, CLAAS has successfully established itself as one of the world’s leading manufacturers of agricultural machinery. CLAAS is known around the world as a harvesting specialist, both for grain and forage.

Headquartered at Faridabad, CLAAS in India started manufacturing CROP TIGER combine harvesters, based on Tangential Axial Flow (TAF) threshing mechanism, designed exclusively to address the challenges being faced by Indian farmers, especially the grain losses due to manual harvesting. CLAAS with its straw baler MARKANT pioneers in the art of knotting technology, thereby providing an excellent solution to prevent stubble burning. CLAAS in India is also well known for its “Make In India” initiative, as it has been innovating on products to cater to the needs of Indian farmers.

For 28 years, CLAAS in India is not only serving the Indian farming community but also exporting machines to other SAARC nations, South East Asia, Middle East, Africa, and South America. It has a strong distribution of 72 dealers spread across India, Sri Lanka, Nepal, and Bangladesh, that provides round-the-clock support to over 10,000 customers. It also recently announced the launch of its first state-of-the-art CLAAS Harvest Centre in Memari, a town right in the heart of Rice basket of West Bengal- Bardhaman. The new facility is one of a kind in Eastern India and is aimed at not only providing a glimpse of the latest CLAAS agricultural machinery but also making available knowledge about best agricultural practices for the farming community. It will also host several farmer-centric programmes including machine owner and operator training, knowledge sharing sessions with government agriculture department as well as information on farm inputs from private industry associates.

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