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State-owned Bank of India has been successful in its innovative mass connect programme during the last one year of its introduction. Known as “Ghar Ghar Dastak”, the programme has been organised every month for the past 12 months has been helping the bank in generating more business leads under RAM (Retail, Agriculture and MSMEs) schemes, enhancing the scope of mobile and digital banking across all branches of the bank.
Ghar Ghar Dastak (door to door), a campaign under which the entire bank staff including top officials of the bank approach and meet existing as well as prospective customers, soliciting further business from them.
Elaborating the sustainability of the GGD progamme, Dinabandhu Mohapatra, MD & CEO, Bank of India, said, “The GGD programme is being organised every month for speeding up CASA, NPA (Non-Performing Assets) recovery and additional credit disbursement. The programme at the branch level has been very successful in connecting with our customers—small or large—and understand their needs to address. In fact, we are one of the premier banks in implementing the concept of digital village and till now 325 villages are converted into digital banking practices. This would help us in enhancing instance engagement with our customers.”
So far, the Bank of India has organised “Ghar Ghar Dastak” at 5126 branches connecting with 10.31 lakh customers. The programme helped the bank to enhance its credit disbursement by over 52 percent to Rs. 61,445 crore mainly in retail, agriculture and MSMEs sectors while reducing corporate advances. The programme also popularised the bank’s technology initiative “Star Mahashakti” to spread out its technology capability to next level and also implemented an OTS (One Time Settlement) scheme called ‘Mission Samadhan’ for quick resolution of NPAs.