Role of SHGs in Rural Marketing

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The former United Nations’ Secretary General Kofi Annan had famously said,“There is no tool for development more effective than the empowerment of women”. This...

ASHA: The X-factor of Rural Marketing

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Who can deny the fact that the woman of the house is the fountain head of the family? And that her health and well-being...

Role of Women in Rural Marketing

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How many of you know that “the hand that rocks the cradle rules the world?” Hi, welcome back, I am Ajay Adlakha, editor-in-chief of Rural Marketing...

The Great Indian Rural Mall Part -6: Exploring Agriculture Fairs

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Welcome back. Hi! I am Ajay Adlakha, Editor-in-Chief of Rural Marketing business portal, and if you have been following my blogs and videos you...

The Unheard Story of a Real-Life Hero

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Real life heroes often remain unsung as they don’t get the recognition and praise for their extraordinary work. But it doesn’t bother them at all. They simply keep on working despite the adversities.

8 technologies that can change agriculture in 2017

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The information and communication technology has become evident for better agricultural practices. These technologies can be the game changer for the farmers. AJAY ADLAKHA, Editor-in-Chief, Rural & Marketing highlights the possibilities of these technologies in agriculture sector.

Cashless transactions: How will it affect the farmers

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Discontinuing the Rs 500 and 1000 denomination notes is going to take the people in the rural areas into the banking system.

Male dominant: Think twice, you might be wrong this time!

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With the changing rural scenario, females are becoming the decision makers. What cause the change in behaviour pattern?

13 marketing strategies for corporates to succeed in rural India

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Rural markets offer great opportunities to marketers and the sector is rapidly turning into a preferred destination for many big brands. The sector presents an opportunity of potentially adding $1.8 trillion to the Indian economy. However, while designing the rural marketing strategy, marketers need to know the pulse of this highly-aspired segment that resides in rural.

Out of the old memory box; sharing a campaign that once rocked the rural...

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In my entire career, there is this one campaign called "LALKAAR" that I couldn't stop talking about though it is a decade old story. Impactful and frugal, it is the story of new product positioning exercise done by Eicher tractors.
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