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How to win big in rural market through Anganwadis?

Rural Influencers: How to win big in rural market through Anganwadis?

Healthy Kids = Healthy Nation = Healthy Customer base for Tomorrow. How many of you agree with this equation? Surely you will agree that healthy kids make a healthy nation, a healthy nation makes a healthy market and a healthy market makes an economically empowered society.

Which is why after one of my previous videos on ASHA workers who take care of the mothers, today we are going to discuss about Anganwadi centres in rural India. Yes, Anganwadis are our rural spaces where the kids’ future is built.

Friends, I am Ajay Adlakha, Editor-in-Chief of Rural Marketing business portal, welcoming you to my new video. Here, I am on a mission to help businessmen and organisations to scale their businesses in rural India, by simplifying rural marketing strategies. Previously, as part of Rural Influencers series, you saw my video on women self-help-groups and read a blog on the same topic.

Now coming to the Anganwadis who have massive potential for marketers, especially for healthcare and pharmaceuticals, nutrition products, oral hygiene products and many more.

Talking about Anganwadis, let me introduce a very dynamic lady in today’s story. Nirmala Jaiswal, an Anganwadi worker in Faridabad, Haryana, serves the economically backward families by taking care of expecting mothers and babies. She takes care of the nutritional requirements of the pregnant women, getting their regular medical check-up done by designated doctors and encouraging them to deliver their babies in the government hospitals.

She makes sure that there is no deficiency of nutrition to the mother while pregnancy and during breastfeeding to the kid. Once the kid reaches six months, she supplies additional nutrition to the kids. Wow isn’t that fantastic? In association with ANMs (Auxiliary nurse midwife), Nirmala also conducts regular immunisation drives and health check-ups for the kids. ANMs also help in mobilising the kids of 3-6 years to the Anganwadi centre for pre-schooling.  

Under Integrated Child Development Services of Government of India, Anganwadi centres focus on enhancing the living conditions of the mothers, pre and post pregnancy, and their children up to 6 years of age. Anganwadis provide mainly six services; supplementary nutrition to pregnant women and kids, health & nutrition awareness, pre-school education, immunisation, referral services and regular health check-ups.

According to Government of India figures, currently 13.63 lakh Anganwadi centres are functioning across India. Out of them, 12 lakh are serving the children in rural India. These Anganwadi centres utilise the services of nearly 27 lakh Anganwadi workers and helpers across the country.

Under the Ministry of Women and Child Development, these grassroot change agents play a very significant role in sensitising the community for child care and child nutrition. And now dear marketers, it is upto you to utilise this amazing marketing and outreach channel. This Anganwadi army gives a big opportunity to reach to the bottom of the pyramid, where big numbers are!

You have a big chain of economically empowered change agents who are connected with each and every household in the rural areas.They can give your brands a handsome growth. All you need to do is to get in touch with us. We, with a highly experienced team of marketing and business professionals can get you lion’s share from the rural markets.  

To know more on this crucial topic, you can watch my video on my channel by clicking on this link.

And yes! If there’s anything specific that you want me to address in my videos and blogs, please suggest. Watch out for my next video and blog on the importance of self-help-groups (SHGs) in simplifying your rural marketing.



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