Fortune’s favourites are few, but people who make their fortune brighter with their hard labour are rare. One such true gem is Kashinath N. Lokhande. Born in a small village of Betul in Madhya Pradesh, Kashinath has come a long-way.
Over the past few years, much has been discussed about GMOs or Genetically Modified Organisms. Scientists, researchers, farmers and end users, all have varied opinions. Some are advocating for its use while others are in no mood to adopt this technology.
The problem lies in the fact that most of us are having a little idea of the GMOs & the technology behind it. Let’s first have an understanding of GMOs so that you yourself can decide whether it should be promoted or not.
1. What exactly are GMOs
India is a developing country where half of the population is engaged in agricultural activities and Crop production. Agriculture in India is the broadest economic contribution in GDP and plays a significant role in the overall socio-economic fabric of India. Since a lot of people are engaged in agriculture and with growing population, food production has to increase by 2020 by 50% to at least feed 18 million people. That’s exactly what we are going to discuss on what technologies should be put to use or have been innovated to keep the production level in check.
The information and communication technology has become evident for better agricultural practices. These technologies can be the game changer for the farmers. AJAY ADLAKHA, Editor-in-Chief, Rural & Marketing highlights the possibilities of these technologies in agriculture sector.
In my entire career, there is this one campaign called “LALKAAR” that I couldn’t stop talking about though it is a decade old story. Impactful and frugal, it is the story of new product positioning exercise done by Eicher tractors.