Mahindra & Mahindra has partnered with CSC Grameen eStore for its small commercial vehicles. CSC Grameen eStore is a subsidiary of CSC eGovernance Services India which is a special purpose vehicle (SPV) promoted by Government of India. Customers in the rural markets can visit their nearest CSC Grameen eStore to make enquire about the select Mahindra SCV range, namely Supro and Jeeto.
As a part of this association, the CSC Village Level Entrepreneur (VLE) network will serve as an M&M touchpoint in villages across India, further aiding and simplifying the process of enquiries and purchases. This will be processed digitally by the VLE to facilitate information, test drive and or delivery by an authorised Mahindra dealer. The service is available pan-India.
Highlighting the collaboration, Amit Sagar, Business Head – SCV at Automotive Division, Mahindra & Mahindra said, “With the growing internet penetration facilitating better access to information, this partnership is a suitable step to further strengthen our rural foothold, and there is no better partner than CSC Grameen eStore to help us improve our customer experience. We are increasingly focusing on digital solutions and are confident that the availability of skilled VLEs will provide the desired confidence and comfort to our customers throughout their association with Mahindra. It will not just make buying more convenient but also help us connect deeply with our customers.”
The partnership will harness CSC Grameen’s digital platform to facilitate Mahindra vehicle enquiries and real-time online lead transfer to M&M from deep rural pockets. Using CSC’s path-breaking digital tools, the Village Level Entrepreneurs (VLEs) would explain product features to customers and share the purchase intent with M&M for further action by authorised Mahindra dealers.
“We are delighted to have a strategic tie-up with Mahindra & Mahindra. CSC Grameen eStore has been a path-breaking Government of India initiative to enhance customer convenience by taking products and services to the customer’s vicinity using technology as a tool. We are confident that this tie-up will further enhance customer experience and help him buy Mahindra Small Commercial Vehicles in deep rural geographies. The association with Mahindra will also enhance CSC’s horizon with an opportunity to help sell India’s leading small commercial vehicles. The son of the soil VLEs will further facilitate Mahindra’s Jeeto and Supro enquiry at the customer’s doorstep,” said Raja Kishore, Chief Operating Officer, CSC Grameen eStore.
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