In continuation to its legacy of innovation, LT Foods has launched ready to cook Daawat Biryani Kits, fulfilling consumer need statement on ‘how to cook fresh authentic biryani at home with convenience’. Biryani Kits will be available in the three ‘most popular’ regional variants Hyderabadi, Kolkata, and Lucknowi.
The Biryani Kit contains all the essentials to prepare the finest and authentic biryani in less than 30 minutes. These recipes are packed with carefully selected, high-quality natural ingredients without any preservatives and artificial colours, which are true to the source of their origin in just the right mix, the company claims.
Speaking on the launch, Ashwani Kumar Arora, MD & CEO, LT Foods said, “As a consumer foods company, we are committed to innovation and new product development initiatives which meet the consumers’ emerging and evolving needs. Our unconditional commitment is to offer the best quality food products – which have high-quality natural ingredients without any preservatives and artificial colours. In this journey, our latest offering Daawat Biryani Kit is to redefine authentic and fresh biryani cooking experience at home.”
“Our Biryani kit is the finest blend of authenticity with convenience. We would be taking Biryani experience across our global distribution network. This is one more step in our journey to continuously expand our product portfolio on convenience and health platforms, using innovation and consumer insights,” Arora added.
With the launch of Daawat Biryani kits, LT Foods expects to further increase its household penetration of Daawat. The company aims to identify and understand consumer needs and stay relevant with all classes and age groups of consumers with innovative solutions like Biryani Kit. This initiative will encourage consumers to enjoy freshly cooked authentic Biryani with their loved ones.
Daawat Biryani Kit shall be available across channels including general trade, modern trade and e-commerce platforms across the LT Foods distribution network within India and international markets.
Over the years, LT Foods has been growing and solidifying its position in India, North America, Europe, Middle East, while expanding its reach to consumers in more than 60 countries across all channels. At the same time, LT Foods has been expanding its product portfolio through innovation to meet evolving and emerging consumer trends globally by focusing on convenience and health platforms – consistent with its growth strategy.
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